Focus Intent

My main focus in this project will be designing and implementing a bold branding image for the restaurant. I believe that this will be vital in creating a successful restaurant in this location. The first place that the branding image will have to be apparent is in the signage on the exterior of the restaurant. This needs to be something that reflects the atmosphere of the interior of the restaurant and conveys a bit of what kind of experience can be expected. Being in a college town, the buzz of a new restaurant can be spread very quickly, so the first few weeks upon being opening, along with the advertising done before opening day will be crucial. The best way to ensure a good crowd in the first few days of business will be to have a great energy in the restaurant, which includes staff morale, good food, and great atmosphere. It is my goal to design a restaurant branding scheme that will transfer flawlessly through my interior and exterior choices as well as through merchandising, advertising, and signage on and off site.